brave new world of OSS/BSS (part 2)

the other aspect of the new side of OSS/BSS can be labeled as communications 2.0 (taking a page from the book of web 2.0) we can consider it to be loosely made up of:

1- technology
2- consumers and
3- market place

technology: present day web enabled technology lets rich experience delivered over the air via integrated devices this works well with the telcos

Consumer: expectations are driven by web 2.0 apps, such as you tube, skype etc. which makes telcos offer more value addition via content rather then just the network

market place: significant deregulation and available spectrum, along with a healthy competition in a never seen before, leveled playing field has not only opened up new possibilities but has also made the science of doing business much more complicated

This new era of communications has also redefined business strategy for service providers, the transformation being seen now a days is again customer centric, the business is no longer working so to find a customer for there product, rather its now about finding a product for the customer.

brave new world of OSS/BSS (part 1)

convergence has been the ‘it’ word in OSS/BSS world, the word has changed meaning considerably over the last decade or so, in fact it has changed so much that its now used in a totally opposite way, a decade ago convergence meant that a company will have a razor sharp focus on a product and will specialize in selling/delivering that one product, now it means the ability of a company to bundle up a number of offerings.
Convergence has turned out to be a boon for the customer, since customer is now the center of the OSS/BSS world.

As a natural extension of convergence, we have seen huge advances in the way revenue management, pricing and product catalog's are being implemented in a Telco, one of the things happening is the desire of IT leadership for implementing standards based infrastructure (SOA and what not) which has intern helped management reach goals such as:

1- simplification
2- cost reduction and
3- improved ability to respond to market pressure (quick turn around time)